The Client:
The Marché aux Affaires network, with over 300 points of sale, is experiencing strong growth with more than 30 stores opening per year
The “Marché aux affaires” is a local store, with an average surface area of 1000 m², which offers very low prices all year round on items as varied as gifts, home decor, tableware, party supplies, paint, DIY, and household goods.
The Situation:
General need identified by OPCO and MAA General Management: To strengthen the digitalization of the various structures to harmonize practices, professionalize stakeholders, and implement concrete digital tools in accordance with headquarters’ standards.
The responsibility of the network head is to provide cross-functional support to all branch and franchised stores (the majority) to ensure consistency in processes, tools, and network strategy with a central hub at the core of the brand
The Problem:
Each store operates independently and has varying levels of advanced practices and knowledge depending on the team in place.
The Solution:
To this end, 25 stores in the MAA network will benefit from the support offered by DMC, enabling them to meet the two main objectives below:
1.To collect and analyze the strengths and pain points specific to each store, as well as the expressed needs related to digitalization. OPCO will then be responsible for synthesizing these diagnostics for presentation to MAA General Management.
2.To propose initial operational support (marketing consulting, social media) based on the specific needs of the store in question, and the level/aptitudes of the stakeholders.
The Result:
- Personalized Digital Audit per Store
- Competitive Digital Audit
- Operational Action Plan
- Digital Strategy
- Increase in Store Visits
- Increase in Traffic and Engagement
- Training
